Free AI Snapshot
A free first read of how ChatGPT, Claude, Gemini, and Perplexity answer discovery questions about your place, with the sources behind each answer.
Our Story
Help every place tell its story in the age of AI.
Drifter is the AI search visibility and action platform for destinations and hospitality teams.
It shows how AI recommends your place, which sources shape the answer, and what to fix next.
Live across
ChatGPT
Claude
Gemini
Perplexity
Google AI Overview
Why Drifter exists
Traffic still matters. But it no longer tells the whole story.
Travelers increasingly ask AI where to go, stay, meet, and visit. They may receive a useful answer before they reach an official website.
That changes the marketer's job. The goal is not only to earn the visit. It is to make sure AI has accurate, distinctive, and useful official stories to synthesize.
Drifter takes on the repetitive work of checking those answers, finding what is missing, and preparing the next step. Marketers keep the context, judgment, and final approval.
What Drifter does
One product, from the first free read to published work your team approved.
Weekly AI visibility reports
A steady weekly read of the questions travelers ask, showing how often you appear and which sources AI relies on. Paid plans also monitor Google AI Overviews.
Prioritized actions
The gaps become a short list of what to fix first, each tied to its evidence. Content work goes to your writers as a brief, and technical fixes go to IT as a handoff.
Ready drafts and reviewed publishing
Drifter prepares ready drafts, shaped toward your site's tone when website samples are available. Approved work publishes as a Drifter-hosted source page or through your own workflow, and Drifter verifies that it is live.
Partner Intelligence
See every place AI recommends around you, from hotels to attractions, and where official sources show up beside them in the same answers.
Also part of Drifter
Spotlights
Point the same monitoring at an event, a season, an audience, or a topic when a moment needs extra attention.
On-site planning
An optional AI planning experience on your own website, so visitors keep discovering places and building itineraries with you.
What makes Drifter different
Four choices about how Drifter works, and one rule about who decides.
Built for places, not brands
Most AI visibility tools were built to track consumer brands. Drifter follows how travelers choose places: the trip, the season, the geography, and the markets your visitors come from.
It asks what travelers ask
Drifter tests the open-ended questions travelers ask before they have picked a place, not only questions that already name you. That shows whether AI brings you up while the decision is still open.
Every finding has a receipt
Each finding keeps the question, the answer, the engine, the date, and the sources behind it. Your team can check the evidence instead of taking a score on faith.
Work, not just a score
A one-time score shows a single moment. Drifter checks every week and turns what is missing into content briefs, technical handoffs, and ready drafts.
Nothing ships without you
Drifter prepares the work. Your team edits it, approves it, and decides what gets published.
Who Drifter is for
Built for the people marketing places.
More than 50 destination organizations have run a Drifter AI visibility report.
Destinations and DMOs
DMOs, CVBs, and tourism boards that need to know the story AI gives travelers about their destination.Hotels and hospitality groups
Hotels, resorts, and hospitality groups that want to see how AI represents the stay and the trips it fits.Venues and meeting spaces
Venues that want to know whether AI gives planners enough reason to shortlist them.Attractions and experiences
Attractions that want AI to carry the details that earn a spot in the itinerary.Agencies
Agencies that serve destination and hospitality clients, with a workspace for each client.
Aaron Tsai, founder and CEO
Aaron Tsai is the founder and CEO of Drifter, an AI visibility platform for destinations and hospitality organizations. Drifter grew out of hundreds of conversations with destination teams about how AI is changing travel discovery.
Over the past decade, he has built companies across public relations, media technology, and AI software, including Bullpen.co, combining communications strategy with product development and engineering. Two of the products he built reached a $1M annual revenue run-rate.
His work now focuses on AI visibility, answer engine optimization (AEO), and generative engine optimization (GEO) for destinations and hospitality. He trained in biochemistry at UC San Diego and conducted cancer biology research at Moores Cancer Center, published in Science Signaling in 2015.
Why I built Drifter.
I've watched social media and mass tourism concentrate attention on a handful of obvious winners while smaller places get buried. AI is about to do the same thing, faster.
Search helped people find places. Today, AI helps people choose places. Drifter gives serious places a way to be understood before that layer hardens.
How working with Drifter works
Agents handle the repetition. People keep control.
Hotels, attractions, and venues
- Start with a free AI Snapshot of how AI answers questions about your place.
- Choose Growth or Pro, billed monthly or annually by card or ACH.
- Each week, get a new report and a short list of what to fix first.
DMOs and tourism boards
- Book a demo, and we scope the work around your destination together.
- Choose the annual Destination plan, or Enterprise for larger and multi-market programs.
- Get managed setup, white-glove onboarding, a quarterly review, and net-30 invoicing that works with purchase orders.
Publish approved work as a Drifter-hosted source page, or hand it to the team for its own publishing workflow. Human approval remains required.
Questions go to hello@drifter.travel.
Frequently asked questions
What is Drifter?
Drifter is the AI search visibility and action platform for destinations and hospitality teams. It shows how AI recommends your place, which sources shape the answer, and what to fix next.
Who founded Drifter?
Aaron Tsai founded Drifter AI, Inc. in 2026 and leads it as CEO. The company is based in San Francisco, and the product grew out of hundreds of conversations with destination teams.
Is Drifter software or an agency?
Drifter is a software platform with a managed option. Hotels, attractions, and venues use it self-serve, and destination organizations on the Destination plan also get managed setup, white-glove onboarding, and a quarterly review.
Does Drifter do AEO and GEO?
Yes. Drifter calls the work AI visibility, which covers what the industry also calls answer engine optimization (AEO) and generative engine optimization (GEO): measuring how AI answers represent your place and strengthening the official sources those answers draw on.
Who uses Drifter?
Destination marketing organizations, CVBs, and tourism boards, along with hotels, venues, attractions, and the agencies that serve them. More than 50 destination organizations have run a Drifter AI visibility report.
How much does Drifter cost?
The AI Snapshot is free. Growth is $249 a month and Pro is $799 a month, and both can be billed annually. The Destination plan for DMOs starts at $10,000 a year, and Enterprise pricing comes through a demo.
How do teams get started?
Hotels, attractions, and venues start with a free AI Snapshot. Destination organizations start by booking a demo.
Where does Drifter work?
Drifter AI, Inc. is based in San Francisco. Destination organizations across North America, Europe, and Asia-Pacific have run Drifter AI visibility reports.
Start with a clear read of your place.
See what AI says today, what supports the answer, and what deserves attention first.
Get your free AI Snapshot